Shanghai GM To activate the new Regal Auto game debut in October

Regal new prototype car Opel Insignia

Early in 2008, FAW Volkswagen and Shanghai GM were the full-year sales target set at 600,000, an increase of nearly 30 percent year-on-year, salesthrone in 2008 the intention is self-evident.

According to the National Passenger Car sales data show that the first half of FAW-Volkswagen and Shanghai Volkswagen, respectively, occupy the top two sales charts, Shanghai GM the third place. In order to reverse the downturn, Shanghai GM will be in the second half even pushed several new heavyweight by the industry wide concern to the new Regal (configuration parameters Gallery), or will be unveiled in September in Chengdu International Auto Show.

Obstacles title drifting further and further away

The global economic environment more evil, the domestic automobile market in the doldrums, Shanghai GM sales are the primary cause of slowdown. Released the latest National Passenger Car sales in July this year, data has become the worst performance of a single month. Sales of the top 15 mainstream passenger enterprises, total sales in July than in June fell 18%. Shanghai GM, the North-South general increase than the same period last year decline.

From the north and south of the enormous pressure of the public, but also won the goal of Shanghai GM blocked. North and South of the public in 2008 even push new heavyweight: LAVIDA Long Yat (configuration parameters Gallery), the new Polaris (configuration parameters Gallery), TIGUAN, Skoda Fabia, the product covers the A, B Class and SUV models. With the successful staging of the Olympic Games, as the sole auto sponsor of the Olympic Games, the South and the North-breaking sales of millions of public almost certain.

In contrast, Shanghai GM, the first half of 2008 only to launch 4 new cars. Appeared in April of 1.2 liters new Aveo (configuration parameters Gallery), until a complete listing of July; the subsequent appearance of the new Cadillac CTS (configuration parameters Gallery), although invited to Liu Xiang as a product spokesman, but its sales growth far below the trapeze speed; in May, were high hopes for the new Excelle (configuration parameters Gallery) officially launched, as is done on the exterior trim changes, the core components still used in older models configuration, can not consumer identity; 08 paragraph LaCrosse (configuration parameters Gallery)

It is being squeezed out of the B-class car line Regiment, the first half of sales only in the B-class car list No. 7; small minority marketing Saab models lagged behind, in Hangzhou copy last years land-based flight show , media speculation has already lost interest, also greatly reduced the attractiveness to consumers. The four main brands, only the Chevrolet Lova (configuration parameters Gallery) trend rise in the first half of the total sales volume of 63,968 won A0-class car sales champion. The industry believes that the first half of the development of Shanghai GM are sluggish, almost become a hopeless case.

For Shanghai GM betting trend changed in the second half

As Chinas most important car, one of Shanghai GM will not allow the continued development of the first half of the tide. The second half of the Shanghai GM will launch several brand new car, trying to activate the overall game.

It is understood that this year, the rapid development of the Chevrolet brand, will maintain an annual pace of the introduction of two new cars, 3.2Lwill be unveiled during the year; internal code delta new B-class car, will also be in November of Canton Auto launched early next year and will be officially listed on the prototype vehicle for the Opel Zafira Corsa, dynamic shape, interior-designed by the Chevrolet brand high hopes. More importantly, several years in a row leading A-class car market, the king models Excelle, Chevrolet name will be officially classified, an updated version of Excelle gold tie marker will be placed at the end of the year officially unveiled the Chinese automobile market.

Ding Lei, general manager was known as the Shanghai GM on behalf of the development of the next 10 years, the Cadillac, with the exception of DTS, other models have entered China, including the XLR roadster platformfour-wheel-drive SUV platform, Sigma long-wheelbase version of the SLS (configuration parameters Gallery) tournament as well as the new CTS-wai SUV. Shanghai GMs China-made Cadillac era has been quietly approaching, Shanghai GM will also become the only overseas origin Cadillac for GM in the Chinese market and strive for greater space for development support. Shanghai GM will also launch the second half of hybrid version of Cadillac. At present, the new CTS-coupe two-door sports version, with strong 550-horsepower high-performance sports version of CTS-V, have been measured in the domestic routes is expected to officially debut the end of the year.

To re-new Regal Buick carrying the banner

More acceptable to the industry is concerned that occupy half of Shanghai GMs Buick sales, pushing the second half of the new Regal, as well as new SUVthe United States. Regal will be one of the new Opel brand new platform to join hands to create the Chinese version of Insignia, trying to achieve a comprehensive rehabilitation, re-Buick carrying the banner.

After 10 years of development, Buick has become the mainstream of middle and senior domestic car brands. With atmospheric modeling, luxurious interior and more comfort adjustment, Regal had become public and commercial vehicle market sales champion. But with the Accord (configuration parameters Gallery), Passat (configuration parameters Gallery), Camry (configuration parameters Gallery) the emergence, Regal has been gradually squeezed out the mainstream Regiment, the Buick had to make a full - The new adjustment, Regal an urgent need to find alternative is a continuation of Shanghai GM in the mid-size car market appeal.

Opel Insignia debut in London after the show, all kinds of new Regal news spread like wildfire. Recently, the Shanghai GM Buick in Jinggangshan annual meetings, Buick marketingminister claimed that the domestic version of the new Opel Insignia Regal is expected to debut by the end of October. It is understood that the new Regal superior design, a few months after Pan-Asian engineers carefully polished successfully joined the Oriental elements. According to insiders, the new products will carry the early Regal 1.8L and 2.4L engines. In addition, the new LaCrosse will continue Beijing auto show debut of the concept cars - Buick Invicta style, with Regal in the production of new Epsilon II platform. Next few years, Shanghai GM will use the Opel Epsilon II platform for the production of new Regal and the new LaCrosse, to build its cars in the B-level segment on the new combination of camp, the new Regal hit a private car market, the new LaCrosse will be the main public and commercial vehicle market, to regain lost market share. Reporter